Recent News

The latest business development and corporate responsibility headlines, along with a smattering of important news of the day.

Business Headlines

• 3/4/2009 12:00:00 AM

  “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering."

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  Trend Watching

• 12/1/2008 12:00:00 AM

  In a challenging business environment, companies typically do two things: slash marketing budgets and reduce staff. As a result, marketing and customer service employees are normally the first to go. Wages are reduced, therefore attracting or holding on to lesser qualified personnel, and new hires are stopped. When this happens, just as you might tell a customer, “you get what you pay for.”

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  Birmingham News Journal

• 10/15/2008 12:00:00 AM

  Whether we like it or not, no organization can escape the reality of the economic crisis even if they are not directly affected by it. Now - good communications could make the difference between staying in business and going under.

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  Management Issues

• 10/10/2008 12:00:00 AM

  The word "depression" has been on the lips of many politicians, news people and pundits of late. Reporter Nate DiMeo takes a look back into history to see if all this Depression talk makes any sense.

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  American Public Media

Business Development

• 10/23/2008

  Publishers looking to social networks to connect with new audiences are finding Twitter, the short-form content platform, as a key channel to reach some of the most engaged networkers.

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  MarketingSherpa.com

• 9/21/2008

  Business networking is leveraging your business and personal connections to bring you a regular supply of new business. The concept sounds simple, doesn't it? Don't let that fool you, though. Because it involves relationship building, it can be a deceptively complex process.

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  Ivan Misner

• 9/21/2008

  While in many parts of the world the new business quarter may be all about inflation and expensive oil and collapsing housing markets, the online world remains a hotbed of innovation and opportunity.

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Creativity in Marketing

• 10/08/2008

  What neuroscience reveals about how to come up with new ideas.

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  Fast Company

  Creativity

Corporate Citizenship and Philanthropy

• 1/07/2009

  Obama will need to tap all available sources of innovation, including from the nonprofit and philanthropic sectors. In the case of the social sector, its most important asset may be its independence, not only from governments but from the snap judgments of markets or electoral politics, influenced by the 24-hour news cycle. In a world of complex problems, the social sector - philanthropy and those it supports - may be the only sector able to take risks, withstand criticism and make long-term investments in the public interest.

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  San Francisco Chronicle

• 10/22/2008

  Small businesses are very engaged in charitable giving, according to the results of an exclusive study published by The Chronicle of Philanthropy.

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  Xorte USA

• 10/20/2008

  Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

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  Entrepreneur.com

• 10/08/2008

  No one preaches corporate responsibility quite like Timberland's Jeff Swartz. But with his company's revenue soft and the stock price tumbling, is his own job sustainable?

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  Fast Company

• 9/21/2008

  Executives tempted to cut back on their corporate philanthropy in a slowing economy should think again.

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  Rachel S. Cohen